As the ads tease, “The only way out is down.” Further, Sanctum should thrum with action-film tension: it’s based on the true story of Wight’s 1988 expedition into a remote cave system, where a sudden storm sealed off the entrance and 15 people were trapped deep underground, amid craggy tunnels and perilous waters, with no option but to keep going lower in hopes of finding the source of a river that might carry them to safety. As he Tweeted from a junket last week: “Right now it’s a #Sanctum promotion (I’m such a ho).”ĭoing a favor for a friend by lending him your world-famous name can be an act of loyalty, not of prostitution. Cameron is not the big fish in charge, just bait for the mass audience. In fact, Cameron served only as executive producer of Sanctum, which was produced and cowritten by his diving buddy and Bismarck colleague, Andrew Wight. So you’d be forgiven for inferring - as you are damn well expected to - that the Avatar auteur had something very important to do with Sanctum, and that the movie will build on Cameron’s fascination with the mysteries and terrors of dark waters that dates back to his first feature, Piranha Part II: The Spawning, blossomed in The Abyss, made him a mint in Titanic and was further explored in his marine documentaries Expedition: Bismarck, Ghosts of the Abyss and Aliens of the Deep. Follow ads show lots of water and one prominent name: James Cameron.

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