Rivals in the toys-to-life category include Skylanders and Lego Dimensions. Jazwares also makes toys for Minecraft, the big rival of Roblox, as well as other licensed products. Javits Convention Center from Saturday, February 18 to Tuesday, February 21. The full Roblox toy line will be showcased at Jazwares’ booth at this year’s Toy Fair taking place at the Jacob K. Roblox remains the top free download on Xbox One since it launched on the console early last year. In 2016, the company launched on Xbox One and Oculus Rift.

This past year has been marked by big growth for Roblox. The retail bundles include a Blister Box bundle of a bunch of characters, as well as a Blind Box, where the characters inside are a surprise. The Series 1 collection of toys will debut in February at top retailers across North America. The imagination of users is also strongly reflected in the toy offerings, with a selection of playsets and characters based on the creations of some of the most popular community developers.Īdditionally, each of the toys comes with a unique code that can be redeemed for exclusive virtual items.

With the launch of the new toys, Baszucki said, Roblox is seeking to “power imagination” in a way that is similar to how they inspire participants in their online platform to express their creativity.įans can take apart the characters in the physical toy line and mix and match parts to create new characters just like they can in Roblox’s virtual world. The users can earn royalties based on the toy sales, as they do with game sales.

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